![]() E-commerce on the Metaverse = Meta-Commerceĭigital commerce is not the same as commerce of digital goods. As I laid out in a previous post, organic product discovery doesn’t happen on social networks anymore. The Metaverse might also allow Facebook to play a stronger role in e-commerce again. Facebook tried to launch its own Cryptocurrency (Libra), which it then scaled back into the Diem Association. The Blockchain laid the foundation for decentralized networks and currencies. Social networks started to provide native storefronts and drive the decentralization of e-commerce, together with platforms like Shopify and Stripe. The creator economy allows everyone to be a creator and Facebook wants to be part of it. Several bricks laid the foundation for Facebook’s part in the Metaverse. Why N ow?Īccording to the Google Books n-gram viewer, the term “metaverse” started gaining traction in 2008, 13 years before Mark Zuckerberg announced it a goal for Facebook. So what could commerce look like on the Metaverse and what might potential role SEO play? Let’s find out in this article. However you experience the Metaverse, commerce will play an important role. Even Facebook is also investing in VR, it’s just a small part of the Metaverse. Strange movie, is often used synonymously with VR. The Metaverse, not to be confused with the next Dr. ![]() And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness. But you can think about the metaverse as an embodied internet, where instead of just viewing content - you are in it. And it’s certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers. You can think about it as the successor to the mobile internet. The metaverse is a vision that spans many companies - the whole industry. Mark Zuckerberg made it a bit more tangible in a recent interview with The Verge: It’s actually very difficult to define the Metaverse in a single sentence. That is the idea of the Metaverse: a digital experience spanning interaction, commerce, experiences, interoperability, and the Internet of Things. Two digital worlds that were successful in recreating a previously offline experience are Roblox with a Lil Nas X concert and Fortnite with a Travis Scott concert. It’s not the same as being together in person, but it’s a step closer. ![]() We’ve tried apps that let us move avatars through spatial audio experiences or play little games. Ever since the pandemic forced us to work remotely, we start e-commerce businesses from home and trying to recreate connecting in-person experiences.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |